Kid’s fashion these days is pretty awesome. It’s not like when we were growing up in the eighties and we all had pretty much the same stuff. Some of us, like my sisters and I, were lucky enough to have a mother who sewed, so we got some cute, unique clothes thrown into the mix, and that’s something I’m trying to do for my daughter as well. But when I don’t have time to sew, I still try to hunt down clothes that are cute, age appropriate, of good quality and unique. So it’s a nice coincidence that I was lucky enough to be invited to the launch of a new kid’s clothing company called Dansk Kids this week at Denmark House in the city!
The inspiration to start Dansk Kids came after owner Jessica Doyle lived in Copenhagen for two years with her husband and daughter. Jessica fell in love with the unique fabrics, colours and styles used by the Danes while shopping along the cobblestone streets, and when her sister Briony (partner in Dansk Kids) visited, she too discovered a world of tiny fashion that was engaging, individual, and of high quality.
Dansk Kids stocks a variety of independent Scandinavian brands whose garments are ethically sourced and created, and offer customers the opportunity to dress their children in something that’s quite different to the children’s fashion we see in Australia. At the launch I browsed the Autumn/Winter collection and was really impressed by the style and quality of the clothing. But most importantly, the cute factor was at critical levels! Case in point (if that pink jacket was made in adult size I would be ALL OVER IT):
With colours and patterns that are subtle and sweet, and fabrics that are beautifully soft and touchable, it was hard to decide what I liked the best. Every dress had me mentally creating an outfit for my daughter, and every little pair of overalls had me wishing she was a tiny baby again – I honestly cannot resist a baby in overalls. I mean, really. Who among us can? There were gorgeous velvet pants and funky, patterned jumpsuits for newborns and toddlers, and skirts and jackets to dress older kids in. Everything was functional and fashionable, with that gorgeous Scandinavian simplicity and style that we just don’t see here.
If you have a few moments to browse the Dansk Kids website you’ll see what I mean. The brands they stock are a welcome breath of fresh air in a market where mass produced clothing often lacks individuality and quality, and I have no doubt that you’ll find the clothes are adorable and irresistible as I do! Dansk Kids has created a rare opportunity allowing customers to purchase quality childrens’ clothing that will have people asking “where did you find that?”, cleverly creating a niche market of ethically sourced but endlessly fashionable clothes for the tiny person in your life.
Don’t forget to sign up as a VIP client for the opportunity to receive their newsletter and preview their stock each season before everyone else!
(This is not a sponsored/paid post)
Until next time,Share this post: